An Englishman’s house is his castle. Entrance £5

A few Christmases ago, I was given a fascinating little book in my stocking. It was a facsimile of a booklet given to every American GI posted to Britain during the Second World War.
“Instructions for American Servicemen in Britain” is a wonderful, humane and charming insight into the British character and a revealing portrait of how the Englishman is perceived by his cousins.

For example, under the heading ‘British Reserved, Not Unfriendly’, the book warns that Britons will not strike up a conversation on a busy train because “…[living] on a small, crowded island, the British have learned to guard their privacy carefully.”

Not much has changed since then, has it? Britons are as apt to strike up a conversation with a stranger as the French are to take daily baths. And in the Internet age, with the perceived intrusions into our private lives and threats to our personal data, we’ve learned to guard our privacy even more jealously than before, haven’t we?

Not exactly. A new survey has found that 60 per cent of those questioned were happy to hand over computer password data which might be useful to potential ID thieves in exchange for a £5 M&S gift voucher.

In return for the voucher, Joe Public happily divulged how they remember their password and which online websites (from a range of email, shopping, banking and social networking sites) they most frequently use. Almost half of respondents (45 per cent) said they used either their birthday, their mother’s maiden name or a pet’s name as a password.

What we learn from all this is that the Englishman, rather than keeping a tighter grip on his privacy than a Scotsman keeps on his wallet, is more than happy to whore out his sensitive private data for a derisorily small pecuniary reward. This has important implications for many in the technology sector.

In this blog I’ve mentioned several companies and services which, fairly or unfairly, have had obloquy heaped upon them by so-called privacy advocates who claim (often in the face of overwhelming evidence to the contrary) that it impinges on their privacy. The answer for these companies is simple: gain consent for a “controversial” new service by offering a small financial enticement. Hell, there are people out there willing to hand over their banking passwords to a clipboard-wielding survey monkey in exchange for a lunch voucher. I’m sure the same people would find “controversial” new technologies much less objectionable if they were given the smallest of incentives.